When driving a potential client to do an "Overview" of a neighborhood becomes obsolete.How the net has changed our marketing approach.

Two years ago we used to give potential clients an overview of an area they wished to view by driving them around. The cost of gas wasn`t as high as it is today.The cost of gas wasn`t as expensive as it is today.We viewed it as an investment for the future. Realistically, the closing ratio`s on these "overviews" are 1-5.
Gas prices weren`t as high as they are today,we really never gave it much thought.

Overviews today are no longer a viable option. Gas prices are off the roof,a tank of gas is north of $70.00.
Faced with this situation we have began to take videos of different neighbors of Broward County.When someone wishes to look at Pembroke Pines we now send them our video or CD.
It`s almost impossible to accommodate everyone as we once did.
It`s hard to believe how the Real Estate market has changed in only a few short years.
The Net has changed the course of our normal business practice.
Without the net and new technology offered I guess many of us would truly be "out of business" per se.

Basically, we take video`s of different neighborhoods and combine them for the client.
These videos run an average of 20-30 minutes.

Two months ago we sent an overview to a potential client relocating from Chicago.
They weren`t sure back than if they would be offered a job in South Florida.
For them the time they spent while here on the interview really wasn`t enough of an indication if they`d like the area or not. Housing and relocating to another state is always a huge concern.

We gave them a CD of three area`s in Broward they expressed interest in.We filmed the schools,shopping and highways for this person to view as well as certain communities we felt this client would like.

Yesterday, the client called,informing me they accepted the job offer and needed to begin looking at securing a home immediately.

The time we invested in the video was very well spent. We now have different CD`s we can send to other clients as well.
Taking a person in your car today to do an "Over View"now seems obsolete.

For a free CD of area`s of Broward County Florida.

Please email :realestatefla1@yahoo.com

Visit us @ www.listfloridahomesforless.com

Tel: 954-275-0200.