Showing posts with label Understanding how to market and sell a home in broward county florida real estate. Show all posts
Showing posts with label Understanding how to market and sell a home in broward county florida real estate. Show all posts

Sunday, May 4, 2008

Are you a Comedy Team or a Real Estate Team, buyer asks this Dynamic Duo!




How often do you call for showing instructions only to be told the agent will meet you at the property?
Personally, I hate showing homes like this. Many times these Realtors don`t allow the Buyer`s to look at a home, they`re too busy chatting about themselves.
I`ve been called rude by some agents asking them to "Just Show a Home",not sell themselves to our client.

Yesterday, while showing homes in Weston, I ran upon a "Comedy Duo" who should be honing in on their skills at the Improv,not people`s homes!This was the greatest comedy act i`ve seen in years.

It was fascinating watching this Dynamic "Husband and Wife" team talk to themselves, at each other and almost have a "Full Blown" fight in front of our client and myself!

The appointment was set for yesterday, we gave the Dynamic Duo 24 hours notice as they required to view the home.
Our client wants to purchase a home with a pool and golf course view. This home had it all!
The home we saw was drop dead gorgeous,the couple who showed the home were far from either!

They started by giving our client the 5th degree.

The conversation is as follows:

Dynamic Duo:As you can see this is a magnificent home! I do hope you can afford it!

Me: What are you doing?

Dynamic Duo: We`re making sure that whoever purchases this "FANTASTIC" home understands the seller isn`t "Giving this Home Away", now as we walk into the kitchen, you`ll notice the fine "Old World" craftsmanship on the mahogany cabinets! By the way, what do you do for a living?

Buyer: Excuse me! Why are you asking me this question?

Dynamic Duo: We need to insure that our seller knows everything about you when we call them. It`s part of the process. Take a look at the Hunter Douglas window treatments, they`re brand new. The seller went through "Great Lengths" to have them installed. I do hope you understand this home is for a person with refined taste.

Me: What? Are you two a comedy act? I`ve never heard questions like this being thrown out like this! How dare you?

Dynamic Duo: Look! If you don`t like how we show a home,than "LEAVE" we`re in the "Top 1% of all -----&&& Sales in the nation" we don`t have time to waste!

Buyer: I came from New York to purchase a home. I own my own Ad agency and we`re expanding down to Florida and South America.

Dynamic Duo:Well than, can you prove earnings? Let`s look at the master bedroom for a moment isn`t it "JUST SO DIVINE"?

I began staring at the Buyer.We both shot each other the same look, "IT WAS TIME TO VACATE" this home!

As we began to slowly walk away from the Dynamic Duo the wife starts yelling at her husband!

" I told you we shouldn`t have wasted our time today, I have a party to attend".

The Buyer looked at the wife and told her point blank" I wouldn`t buy this home from you two if it was the last damn house standing in all of Weston. I`ve never seen two morons like you in my entire life! How the heck do you two get by selling Real Estate?"

The wife, gave the buyer a very snotty look as she bum rushed us out the door. Her last words were still ringing in my ears this morning."I`m from Weston, I don`t have to listen to this nonsense"....
She`s absolutely right, I`m sure the seller is wondering what type of Realtors they hired, I know I would be!


Monday, April 28, 2008

Changing your strategy in a competitive market. What works and what doesn`t.




In South Florida it seems at least daily another Real Estate Office closes,due to lack of business.Many complain there are "No Buyers", walking in the doors! Still others whine they have no leads. They forget this business is all about "SELF PROMOTION".

In the old days ( 10 years ago) business was developed. You had to work for it,nothing was given to you and believe me, it was hard.Buyer`s didn`t just walk into your office as they once had,fueled by a feeding frenzy.

Fast Forward to today.
Yes, the Real Estate market is slow,it`s extremely hard,but guess what?! The same formula applies today as it did yesterday.How of then do you work the telephones or emails?
When`s the last time you actually tried to developer your own business,instead of waiting for someone to "hand you a lead"?
Locating business isn`t for everyone. Networking,Advertising,and visiting a FSBO, can enhance your presence.

Our business is the sum of all parts.

1- Sales- No matter what anyone tells you Real Estate is showmanship, the ability to sell and understand what you`re client is seeking counts. The amount of time you invest is crucial to "Growing a business" it doesn`t happen overnight it takes years!Many can`t wait,which is why they`re leaving now.

2- Follow Up: I work the telephones and emails 365 days a year. I blog, network, send emails, all day long from Sun Up to Sun Down.
Some days I`ll go through 30-50 potential clients to locate just 1 who needs our services today!The others we continue to remain in contact with in our "Pipeline" of business.Referrals are generated this way!

3- It`s not what you know,it`s who you know:If you`re in the business for a few years you begin to know the "Players". Go out there and Network with your fellow Realtors. If you do good by them,they`ll do good by you!

4- Returning a telephone call. Something this simple many just don`t relate too.
There`s a company out there who preaches you should answer a telephone like a Doctor does! They encourage you to treat your business as such. They advise you to return calls between 12-1 and 5-6. That`s all great if you`re a Doctor seeing patients in an office all day,but in our profession,you`re as good as your last call!

5- Re-programing yourself. I know Realtors who are only "Listing Agents or Buyers Agents",they`ll tell you the reasons why you should be as well. Don`t listen! If someone is calling you on the telephone to view a listing,are you seriously not going to let them view the property? What about if the potential client wants to view other homes in the area, are you going to tell them to call someone else,and explain "You`re only a LISTING AGENT"? This is a recipe for utter failure.


The Real Estate business changes every 6 months and so should you!
The business is out there, you just have to work harder for it!

Saturday, April 26, 2008

At Florida List For Less Realty,Inc. we`ll market and sell your home using the latest technology!





We`ll market your home with the latest technology available.Marketing a home in today`s competitive Real Estate market is extremely important not to mention viable for the sale of your home.


At Florida List For Less Realty,Inc. we go through tremendous effort to market and sell your home in a timely manner insuring our clients receive the maximum amount of exposure.It`s imperative to have a Realtor who uses new and innovative marketing techniques rather than someone who is more intent just to place a sign in the yard and hold two "Open Houses", believing that`s all it takes to sell a home!Let`s face it.Selling a home was a lot different than it was 10 years ago.Today with the Internet many potential clients make decisions viewing homes on line.We receive inquiries each day requesting information from people from all over the world.Therefore, we decided 3 years ago to immerse our company into new technology to assist these individuals.


Whether it`s using a virtual tour, or video we believe a "Picture is worth a 1001 words".Many times we`ve received offers from buyer`s who have only viewed or videos and have sent offers.For additional information on how we can "market and sell your home" .


Please contact:The Scott Daniels Real Estate Group and Florida List For Less Realty,Inc.


tel: 954-275-0200


email:realestatefla1@yahoo.com.


web site:www.listfloridahomesforless.com.




We`ll market your home with the latest technology available.

Friday, April 25, 2008

Why do some people want to be Wanna Be Realtors?





I don`t know about you, whenever I have a client start pretending to be a lawyer I begin to wonder what the motivation to hire a "Professional" is all about.9 out of 10 times they want to "Pull a fast" one and that`s a real problem for me.


There are people out there who seem to be a "jack of all trades. No matter what you tell them,they know better!


Many are either frustrated attorney`s or wannabe Realtors.


In Real Estate there are rules as we all know! For example the "Listing Contracts" are made for a purpose, they can`t be changed.
Adding ridiculous "clauses or deleting" important parts of a contract make little or no sense.


It`s always been our opinion to walk away from clients who seem to "KNOW MORE THAN THOSE WHO DO THIS FOR A LIVING".

After all do you hire a Plumber to do your Taxes?Maybe Wesley Snipes,would!


I was at a listing yesterday where both the husband and wife wanted to rewrite our listing contract.
Both seemed determined to "Explain to me" how to do my job!
For the record I`ve been a licensed Realtor in the State of New York and Florida for 11 years. This is a "Full Time" job for me,one in which I work 6.5 days a week.
I would hope by now if you want to hire a "Professional" my credentials and experience should speak for themself.


I was in a very uncomfortable position last night watching this couple dissect our "Listing Contract".

The conversation is as follows:

Husband: OH! This should be scratched out as well.
Me: Sorry, in this county the all escrows are held by either an attorney or title company. You holding the escrow isn`t an option in our opinion.
Wife: This needs to be taken out as well.
Me: Inspections are placed on this contract for a reason. What you`re proposing is this buyers don`t perform an inspection on your home!
Husband: That`s not right! Our home is beautiful, we have a few roof issues which we`d rather not repair!Therefore, we don`t want to "Disclose".
Me: I`m sorry, I can`t be part of this. It`s my license and trust me my license is worth keeping.
Wife: Well, you work for us! Period! End of the story!
Me: Mind if I ask you a question.? Why are you looking at hiring a Realtor if you both know so much?
Husband: We`re in need of a Realtor who will do as we tell them. Is that clear?

It`s comical to watch these two people in action. Both attempting to dictate how the contract should read,without quite understanding the law. Both don`t want to disclose issues which will "Effect Sale" and they want a Realtor who can slide it all by!
I wished them the best and hope they find what they`re looking for.

Thursday, April 3, 2008

When driving a potential client to do an "Overview" of a neighborhood becomes obsolete.How the net has changed our marketing approach.



Two years ago we used to give potential clients an overview of an area they wished to view by driving them around. The cost of gas wasn`t as high as it is today.The cost of gas wasn`t as expensive as it is today.We viewed it as an investment for the future. Realistically, the closing ratio`s on these "overviews" are 1-5.
Gas prices weren`t as high as they are today,we really never gave it much thought.

Overviews today are no longer a viable option. Gas prices are off the roof,a tank of gas is north of $70.00.
Faced with this situation we have began to take videos of different neighbors of Broward County.When someone wishes to look at Pembroke Pines we now send them our video or CD.
It`s almost impossible to accommodate everyone as we once did.
It`s hard to believe how the Real Estate market has changed in only a few short years.
The Net has changed the course of our normal business practice.
Without the net and new technology offered I guess many of us would truly be "out of business" per se.

Basically, we take video`s of different neighborhoods and combine them for the client.
These videos run an average of 20-30 minutes.

Two months ago we sent an overview to a potential client relocating from Chicago.
They weren`t sure back than if they would be offered a job in South Florida.
For them the time they spent while here on the interview really wasn`t enough of an indication if they`d like the area or not. Housing and relocating to another state is always a huge concern.


We gave them a CD of three area`s in Broward they expressed interest in.We filmed the schools,shopping and highways for this person to view as well as certain communities we felt this client would like.

Yesterday, the client called,informing me they accepted the job offer and needed to begin looking at securing a home immediately.

The time we invested in the video was very well spent. We now have different CD`s we can send to other clients as well.
Taking a person in your car today to do an "Over View"now seems obsolete.

For a free CD of area`s of Broward County Florida.

Please email :realestatefla1@yahoo.com

Visit us @ www.listfloridahomesforless.com

Tel: 954-275-0200.

Saturday, February 23, 2008

We`ll market your home with the latest technology available.






We`ll market your home with the latest technology available.

Marketing a home in today`s competitive Real Estate market is extremely important not to mention viable for the sale of your home.

At Florida List For Less Realty,Inc. we go through tremendous effort to market and sell your home in a timely manner insuring our clients receive the maximum amount of exposure.

It`s imperative to have a Realtor who uses new and innovative marketing techniques rather than someone who is more intent just to place a sign in the yard and hold two "Open Houses", believing that`s all it takes to sell a home!

Let`s face it.
Selling a home was a lot different than it was 10 years ago.
Today with the Internet many potential clients make decisions viewing homes on line.

We receive inquiries each day requesting information from people from all over the world.
Therefore, we decided 3 years ago to immerse our company into new technology to assist these individuals.

Whether it`s using a virtual tour, or video we believe a "Picture is worth a 1001 words".
Many times we`ve received offers from buyer`s who have only viewed or videos and have sent offers.

For additional information on how we can "market and sell your home" .

Please contact:
The Scott Daniels Real Estate Group and Florida List For Less Realty,Inc.
tel: 954-275-0200
email:realestatefla1@yahoo.com
web site:www.listfloridahomesforless.com