Showing posts with label how to market and sell a home in Broward County Florida Real Estate. Show all posts
Showing posts with label how to market and sell a home in Broward County Florida Real Estate. Show all posts

Wednesday, July 23, 2008

Ride the Highway West Baby...This isn`t a Sellers Market any longer




I have to believe there our sellers still out there who are not in touch with the market,shifting economies and a downward spiral in our country.
The dollar,oil and the banking debacle have changed the entire process of buying a home.Gone are the days of 100% loans with teaser rates.


Today, you need to have a group of professionals behind you in order to purchase a home.

Sellers need to revelate their asking price as well as the bottom line.
If an offer comes close to what you wanted don`t play games. Otherwise you`ll lose the buyer,who will simply move on to another home where they`ll be a warm reception awaiting them. Yesterday, after going back and forth with an offer we sent several days ago our buyer started to tire.

They no longer wanted to "Play the Game of You counter, I`ll counter and we`ll meet you half way."

We expressed to the agent who represented the seller, we`re no longer interested in the property if the owner doesn`t agree to our last offer we`re walking.

The agent was smart enough to convey our message to the seller.

The seller relented and finally agreed to accept the offer. There are no more games when selling a home. The first offer maybe you`re best offer. Don`t attempt to re-invent the wheel by playing hardball.


Accept the truth! The market has changed and selling a home isn`t easy as it once was.
The hiring of a professional Realtor to represent you is more important than you can ever imagine.

Sunday, July 20, 2008

What do you do with a House that requires Cosmetic Surgery?





As I stared inside the home of our new listing i wondered what the heck to write on the remarks section of the MLS.
It`s a short sale, the owners seem to have trashed beyond recognition.
Not every listing is perfect, but this home has to be sold and I accepted the listing knowing the entire situation.
I`m sending in a cleaning crew on Monday in hopes of having the garbage removed inside the home.
It`s truly amazing how people can live like this,but that`s another story.

I realize some would rather not accept the responsibility or challenge of selling this home. It`s easier to walk away from a home which is trashed.
In my opinion I`m a Professional.
It`s our job to represent our clients to our best abilities regardless of how the house looks.

We priced the home lower than we would normally do, because all the fixtures have been pulled out, holes in the walls and a half destroyed kitchen.
In a short sale I`ve grown accustomed to expect the unexpected..

Monday, March 31, 2008

There are no such things as a Do Over! Buyer decides they don`t want to close.




Buying a home has certain responsibilities attached to it.
When a contract is executed there is a commitment from both "Buyer and Seller".
The purchasing of a home shouldn't be taken lightly, like anything else in life there are certain ramifications that can occur.

Last night I received a call from an agent who`s client no longer wants to purchase a home.
The closing is set for this Wednesday, the seller`s are all set to vacate on Tuesday.
It`s hard to comprehend why the buyer doesn`t wish to pursue.

It seems the buyers located a home in another area of Broward,County.
They believe they can walk from this contract and be given their $5000 held in escrow.

The buyer`s agent wanted to know if the seller`s will simply release them from their commitment!
I spoke to the buyer`s agent and expressed the importance of having an "Executed Contract". They seemed to understand but, felt the buyer`s shouldn`t be penalized for their actions.
The buyers liken this procedure of buying a home to going to Target and receiving a credit if you don`t like the item you`ve purchased.
They feel buying a home is similar to just going to a cashier and asking for a refund "No questions asked'.

It`s always amazing how people think. In reality the buyer`s will be in default.
We`re looking at this as if we don`t close on Wednesday we`re filing for the escrow deposit. There are no Do Over`s in buying a house.

Wednesday, March 26, 2008

The Proof is in the pudding. Agents who lie to gain a listing never win in the end!



You can find great local Cooper City, Florida real estate information on Localism.com Scott Daniels Florida Real Estate 2.0. Agents Earn 100% Commission. is a proud member of the ActiveRain Real Estate Network, a free online community to help real estate professionals grow their business.

I like to think of myself as a Professional I have gained respect in our industry for being honest and upfront with people.Our job as Realtors is to make sure the information we supply to people is factual.
We deal a lot with sellers and our reputation for getting the job done is based on the number of homes we sell each year. In good times and bad a Realtor is judged by the amount of closed sales they completed.
There`s an old saying "The Proof is in the Pudding". Basically it all comes down to experience,knowledge and good salesmanship.
I`m sure we all agree in order to list and sell a property you really have to know what you`re doing.
You can`t fool people.When I deal with a seller I`m always honest and tell them the truth. If they believe my opinion or not, it`s important to make sure you`re assisting the client.
A seller truly gets infuriated,when a Realtor "Over Exaggerates" themselves. Hence, the problem some in our profession have. Many believe "It`s all about them", they forget the needs of the client!
Yesterday morning one of our clients arrived at our office to speak to me in regards to their listing. The home has been receiving mixed reviews from the potential buyer`s.
The seller has decided to seek other Realtors opinion`s in the area to gain insight as to why the home isn`t selling.She encountered one Agent who explained, she has been selling homes in the area "Like Crazy".
This agent went so far as to supply our client with a list of names of people`s homes she`s sold since January. Our client went ahead and spoke to these people who "Bragged about this Realtors abilities".
One major problem. The agent has given my client a list of bogus names and the sales she`s been bragging about don`t exist!
Apparently, this agent has her friends "Swear Up and Down" about her,which is a complete violation of the "Code of Ethics" and a major FREC violation!
Our client was furious when I went over this agent`s "Active and Closed Sales". For this agent to go out on a limb and violate every rule in the book is a disgrace and demonstrates how some in our profession refuse to believe there are serious consequence's to what they "Say or Do".
The client stormed out of my office yesterday swearing she was going to lodge a complaint against this Realtor for wasting her time! I can`t blame her, I do pity this agent who needs to use "Make Believe" clients in order to gain a listing.


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