Sunday, July 13, 2008

Like the Dinosaur the Traditional Approach of selling Real Estate and some forms of marketing are slowly becoming extinct".





Once upon a time when gas prices were inexpensive potential buyers would "jump in their cars" and drive around all day looking at houses.It was like a hunter looking for new prey.


Others, did it as a form of a hobby for designer tips, while some felt they wanted to know an area first,some drove because it was a way to kill a few hours with their beloved one.


The chapter of "The Traditional Approach to Real Estate" and it`s entire playbook is slowly coming to an end!


A new Dawn is on the horizon.


In the world of Real Estate both "Drive By`s and Open Houses" literally make no sense.
It`s simply too expensive.

Yesterday, I was with a client viewing properties in Davie,Cooper City and Pembroke Pines, Florida.


They`re hooked on one particular area and wanted to view "Everything",famous last words,huh?.
Being a smart professional I did what they wanted and took them everywhere.


The client observed there weren`t many "Open Houses" in the area. The statement they made was brutally true!


People can no longer afford to drive the neighborhoods as they once did searching for homes.


It`s my guess if they did it would probably cost them $50.00 worth of fuel!
The alternative,is they turn towards the Internet for help.


The extinction of the Drive By`s and Open Houses has changed the way most Realtors market and sell a home as well.

Real Estate magazine publications sales are flat or severely down.


Smart professionals realize it`s no longer cost effective as it once was.
Spending you`re advertising dollars has become like a game of chess in a market that continuously seems to swift.


The economy is hurting,but in order to catch the valuable commodity of dealing with the public hasn`t.
Just like the Dinosaurs oncr ruled the world millions of years ago the world of Traditional Real Estate seems to be disappearing as well.

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