Sunday, July 6, 2008

Why are you pressuring the client into buying a home?




I spent several hours with a very nice couple seeking to purchase their first home together.
They came to me as a referral. They`ve been looking at houses for a few weeks and felt pressured by their former Realtor who kept insisting they place offers on a few homes they viewed.
The Realtor at one point flatly refused to take them to any other homes because "They`ve seen enough" according to the couple.
Rule #1: Never ever pressure a client in deciding what home is right for them!
People select a home based on what they want, not what you want!
Therefore, insisting that a has seen enough places a wedge between you and you`re client.

Back to the couple.We`ve zeroed in on a few area`s they really like. They decided to look again with me on Monday afternoon.
They were pleased that I never once pressured them into making a decision.

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